These provide for a myriad of reasons as to why Amazon has continued to thrive and innovate throughout its operation. Īmazon’s subscription service called Amazon Prime has also been a critical component in cementing its customer retention and winning over new customers in the process.Īmazon has adopted multiple marketing strategies to continue reaching out to new demographics via solid tech infrastructure and lowering of prices. In 2020, Amazon is projected to increase its global market share of e-commerce sales to 38% from 37.3% in 2019. It has since bought out Whole Foods in 2017 for $13.4 billion and increased its retailing presence.Īmazon has also launched its physical stores which enabled it in 2017 to garner 5 billion dollars in revenue. It became the largest Internet Company by revenue as well as the eighth largest employer in the US. Overtook Walmart into becoming the most valuable retailer in the USA. Today, Amazon is widely considered as having the best online site available which even other competitor sites such as Walmart have not been able to catch up to since 2015. Its success allowed it to expand and transform into the “everything store” in its literal sense. The e-commerce enterprise started as a bookstore in 1994 and found surprising popularity. Headquarter : Seattle, Washington United Statesīusiness world has never been the same since the inception of Amazon.
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